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Continuing care IT
Dementia-fighting system brought to
Canada
 SANTA MONICA,
Calif. – Dakim, Inc. announced that it is expanding distribution of its
dementia-fighting Dakim BrainFitness System to Canada through a
partnership with Tock Tick, Inc. Dakim said its touch screen-based
system is the #1 cognitive stimulation product in U.S. senior living
communities, providing an entertaining and easy-to-use brain workout
that is specifically designed to help seniors maintain their brain
health.
The announcement coincides with National Alzheimer’s Awareness Month in
Canada and this week’s call to action by the Alzheimer Society of Canada
regarding the potentially devastating effects of the rising incidence of
Alzheimer’s disease and related dementias. There are currently 500,000
Canadians living with dementia, including 70,000 under the age of 65.
That number is expected to more than double in 30 years, costing $872
billion over that period for treatment and care, without aggressive
intervention including risk reduction strategies to delay the onset of
the disease.
Dakim BrainFitness is based on 20 years of medical research indicating
that ongoing mental stimulation can help fend off dementia symptoms by
forming new neural connections that can help compensate for brain aging.
The Dakim system is designed to build that ‘cognitive reserve’ through a
daily 20-minute workout covering short and long-term memory, critical
thinking, visuospatial orientation, calculation and language.
Requiring no mouse, keyboard or computer knowledge, the system offers
original brain-building activities filled with colourful images,
stories, and oldies film and music clips appropriate to senior
audiences.
Answers are given with the touch of a finger. Activities are updated
every few days to sustain interest; self-adjusted for capabilities
ranging from active users to early-stage Alzheimer’s patients; and
designed with the appearance and humour of a TV game show to keep users
engaged for sustained use.
“For the last several years, we have focused our efforts to raise
awareness about the benefits of Dakim BrainFitness on the U.S. market,
but dementia and Alzheimer’s are a worldwide problem,” said Rick Sill,
Vice President of Sales at Dakim. “Our relationship with Tock Tick will
make the system available in Canada for the first time, helping families
help loved ones who are facing or currently coping with cognitive
decline.”
“There is a reason that the Dakim system has taken the lead in the U.S.
for senior-oriented brain fitness: it has all of the science-based
exercises with none of the boredom. That is key because a program that
won’t be used can’t be effective,” said Scott Richards, CEO of Tock
Tick. “This is an important new tool to fight the symptoms of dementia
and Alzheimer’s in Canada.”
About Dakim, Inc.
Dakim, Inc., is a leading provider of brain fitness programs that
provide rigorous cognitive stimulation to help reduce the risk of memory
loss and dementia, as well as expediting the process of regaining
cognitive function after a stroke or traumatic brain injury. The
company’s flagship product, Dakim BrainFitness, offers an entertaining
multimedia brain workout that is available as a software product for
home use and also packaged on a touchscreen computer for senior living
communities. The hardware-based edition is the #1 brain training program
in the senior living market because of its innovative format and ability
to be used with virtually no caregiver assistance. The company is
headquartered in Santa Monica, Calif. For more information, visit
www.dakim.com.
About Tock Tick, Inc.
Tock Tick specializes in distributing brain health products that help
reduce the risk of memory loss, dementia and related diseases. The
company is a founding member of the Alzheimer’s Early Detection Alliance
(AEDA) and is based in Canada. For more information, visit
www.tocktick.ca.
Posted Jan. 14, 2010
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