box10.gif (1299 bytes)







Patient education

STI & iMD develop technology collaboration

HALIFAX – STI, a pioneer and leader in transactional marketing solutions for the Canadian healthcare market, announced a corporate partnership with the technology group iMD Healthcare Canada, based in Toronto, Ontario.

For its part, iMD’s patented touchscreen terminals are placed in areas like physicians’ offices and clinics to provide the latest in medical information and education to patients. Physicians can utilize the state-of-the-art technology through a user-friendly interface that supplements their interactions with patients.

“Healthcare professionals across Canada are asking for increased awareness of our programs and the ability to electronically access our smart cards,” said Steve Nicolle, CEO of STI. “iMD have a truly innovative solution that physicians will be utilizing throughout their patient interaction, so it is the perfect place for our presence.”

Under the terms of the joint marketing agreement, STI and iMD will work together to improve the patient experience utilizing electronic downloadable solutions for key needs like improved medication access and reimbursement.

“We are very excited about our new strategic partnership with STI that brings healthcare professionals the smartest and most innovative digital drug sampling programs directly 'At The Point of Care' via our iMD touch terminals,”, said Kevin Delano, President & CEO of iMD Health Canada.

About STI
STI ( is a Halifax, N.S. based company that provides innovative healthcare marketing solutions across the lifecycle of pharmaceutical and device brands, using its SmartTechnology™ platform as the source of real-time transactional intelligence to allow all stakeholders – manufacturer, pharmacy, prescriber, and payer – to optimize their patient relationships. STI has contracted with over 60 customers for a total of over 250 programs in the market to give patients and healthcare providers greater convenience by providing an enhanced pharmacy medication and device reimbursement process that is built on the safe delivery of healthcare through retail pharmacies across Canada.

About iMD
The iMD Health Terminal serves as an interactive medical medium for instant health
communication and provides a wide range of; medical illustrations, industry guidelines, videos, documents, drug information, detailing aids, monographs, research documents, patient literature, public health awareness and alerting, patient assessment and counselling tools and more. All content is email enabled, providing the information directly to the patients for home use / self care. iMD now operates across Canada, with a system exposure of over 2,600,000 patient visits/year – and growing each week.

Posted June 2, 2011