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2008 Publishing Schedule
Written and edited by a team of experienced
journalists, Canadian Healthcare Technology has become a ‘must-read’
source of information for decision-makers in hospitals and other
healthcare facilities. It breaks the news about important projects,
programs and technologies, and provides healthcare executives and senior
managers with an excellent source of information for improving the
delivery of healthcare, evaluating their own projects and comparing
their IT performance with others. The magazine also offers analysis and
opinion from healthcare authorities and technological pundits.
Along with the news and opinion columns, each issue
contains an in-depth Feature Report, consisting of several articles on a
particular topic. The articles examine how hospitals and other
healthcare providers are implementing new technologies, and how the
solutions have affected their organizations from both a clinical and
business point of view. Additionally, a shorter feature section, the
Focus Report, evaluates trends and developments. Each year, in the
June/July issue, we include a directory of leading suppliers of IT
related products and services to the healthcare community.
| Month |
Feature
Report |
Focus
Report |
Editorial
Deadline |
Ad
Closing |
Materials
Due |
|
Feb. |
Medical Imaging |
Workload Tools |
Dec. 4,
2007 |
Jan. 8,
2008 |
Jan. 17,
2008 |
| March |
Wireless/ Mobile |
Dictation/ Transcription |
Jan.
8,
2008 |
Feb.
5,
2008 |
Feb.
14,
2008 |
| April |
EHR Trends |
Medication
Management |
Feb.
5,
2008 |
Mar.
4,
2008 |
Mar.
13,
2008 |
| May |
Surgical Systems |
Document
Management |
Mar.
4,
2008 |
April
1,
2008 |
April 10,
2008 |
| June/July |
I.T. Resource Guide |
Performance
Management |
May
6,
2008 |
June
3,
2008 |
June 12,
2008 |
| Sept. |
Hospitals of
the Future |
Laboratory Automation |
July
8,
2008 |
Aug.
5,
2008 |
Aug.
14,
2008 |
| Oct. |
Telemedicine |
Security |
Aug.
5,
2008 |
Sept.
2
2008 |
Sept.
11,
2008 |
| Nov./Dec. |
Integration
Issues |
Clinical
Decision
Support |
Sept.
2,
2008 |
Oct.
7,
2008 |
Oct.
16,
2008 |

Circulation
Canadian Healthcare Technology is the country’s
largest-circulation magazine specializing in the coverage of IT in the
hospital sector. Published 8 times in 2008, Canadian Healthcare
Technology is mailed directly to 11,300 executives and senior managers
in hospitals, nursing homes and home-care organizations across Canada.
The core of Canadian Healthcare Technology’s readers are hospital
executives and managers. They include:
• CEOs, presidents and VPs
• CIOs and IT directors
• Medical directors
• Radiology directors
• Finance chiefs
• Nursing directors
• Laboratory managers
• Pharmacy managers
• OR and ER directors
• Health record managers
• Human resource
managers
• Supply chain managers
The magazine is also mailed to care directors and executives in:
• Nursing homes
• Community care centers
• Home care organizations
• Major healthcare associations
• Government health ministries
• University health departments
• Pharmaceutical manufacturers
• I.T. and telecom vendors
Bonus distribution has been arranged for major Canadian conferences and
trade shows, including the annual e-Health conference and the Ontario
Hospital Association Convention.

Unit Sizes and Rates
Tabloid page
Trim size: 10 1/2" x 13 1/4"
(Live area: 9 1/2" x 12 1/4") |
1x |
4x |
8x |
| Black & white |
$ 3,995 |
$ 3,695 |
$ 3,495 |
| Black + 1 colour |
$ 4,595 |
$ 4,295 |
$ 4,095 |
| Four colour |
$ 5,195 |
$ 4,895 |
$ 4,695 |
| Bleed available at no extra charge
– to bleed: 10
7/8" x 13 5/8" |
Half tabloid page
(9 1/2" x 6") |
1x |
4x |
8x |
| Black & white |
$ 2,395 |
$ 2,195 |
$ 1,995 |
| Black + 1 colour |
$ 2,995 |
$ 2,795 |
$ 2,595 |
| Four colour |
$ 4,195 |
$ 3,995 |
$ 3,795 |
Quarter tabloid page
(7" x 4" or 4 5/8" x 6") |
1x |
4x |
8x |
| Black & white |
$ 1,495 |
$ 1,295 |
$ 1,095 |
| Black + 1 colour |
$ 2,095 |
$ 1,895 |
$ 1,695 |
| Four colour |
$ 2,695 |
$ 2,495 |
$ 2,295 |
Tabloid page spread
Trim size: 21" x
13 1/4"
(Live area: 20" x 12 1/4") |
1x |
4x |
8x |
| Black & white |
$ 7,195 |
$ 6,895 |
$ 6,595 |
| Black + 1 colour |
$ 7,795 |
$ 7,495 |
$ 7,195 |
| Four colour |
$ 8,395 |
$ 8,095 |
$ 7,795 |
| Bleed available at no extra charge
– to bleed: 21
3/8" x 13 5/8" |
Magazine page
(7" x 10") |
1x |
4x |
8x |
| Black & white |
$ 2,795 |
$ 2,595 |
$ 2,395 |
| Black + 1 colour |
$ 3,395 |
$ 3,195 |
$ 2,995 |
| Four colour |
$ 3,995 |
$ 3,795 |
$ 3,595 |
Half magazine page
(7" x 5") |
1x |
4x |
8x |
| Black & white |
$ 1,695 |
$ 1,395 |
$ 1,095 |
| Black + 1 colour |
$ 2,295 |
$ 1,995 |
$ 1,695 |
| Four colour |
$ 2,895 |
$ 2,595 |
$ 2,295 |
Third magazine page
(2 1/4" x 10" or 4 5/8" x 5") |
1x |
4x |
8x |
| Black & white |
$ 1,295 |
$ 1,095 |
$ 895 |
| Black + 1 colour |
$ 1,895 |
$ 1,695 |
$ 1,495 |
| Four colour |
$ 2,495 |
$ 2,295 |
$ 2,095 |
Quarter magazine page
(4 5/8" x 3 3/4" or 2 1/4" x 7 3/4") |
1x |
4x |
8x |
| Black & white |
$ 995 |
$ 895 |
$ 795 |
| Black + 1 colour |
$ 1,595 |
$ 1,495 |
$ 1,395 |
| Four colour |
$ 2,195 |
$ 2,095 |
$ 1,995 |
Magazine page spread
(15" x 10") |
1x |
4x |
8x |
| Black & white |
$ 4,995 |
$ 4,695 |
$ 4,395 |
| Black + 1 colour |
$ 5,595 |
$ 5,295 |
$ 4,995 |
| Four colour |
$ 6,195 |
$ 5,895 |
$ 5,595 |
Special positions tabloid pages only
(Includes 4 colour process) |
4x |
8x |
| Outside back cover |
|
$ 5,995 |
$ 5,495 |
| Inside back cover |
|
$ 5,695 |
$ 5,195 |
| Page 3 |
|
$ 5,795 |
$ 5,295 |
Inserts/Business reply cards: Information
and rates on request.
Agency commission: 15% to properly accredited advertising agencies.

Mechanical Requirements
Digital material: PDF/X1a files. Colour should be CMYK only.
Pictures should be high-resolution (minimum 300 dpi recommended). Supply
a colour proof with digital material.
Line screen/density: 133-line screen is recommended for best
reproduction. The total screen percentage of all screens used in a
single advertisement, when added up, should not exceed 280%. Maximum
highlight dot is 85%. Minimum highlight dot is 5%.
Colour: True PMS inks are not available. PMS matched colours
are created from process inks. Publisher does not guarantee exact PMS
colour reproduction.
Publisher assumes no responsibility for poor reproduction of
advertisements with screen values higher than those recommended.
Publisher does not guarantee colour reproduction of ads for which colour
proofs were not struck directly from materials supplied. Publisher
assumes no responsibility for reproduction quality of material received
after materials deadline.
Formats and sizes
Printing method: Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 10 1/2 x 13 1/4
Type page: 9 1/2 x 12 1/4 (4 columns)
Live area: keep 1/2 from trim on full pages only
Tab page bleed: 10 7/8 x 13 5/8
Tab page spread bleed: 21 3/8 x 13 5/8
Magazine page spread: 15 x 10
Column widths: 1 column = 2 1/4 , 2 columns = 4 5/8, 3
columns = 7, 4 columns = 9 1/2"
Shipping instructions
All materials should be sent to:
Canadian Healthcare Technology
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com

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