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2010 Publishing Schedule
Written and edited by a team of experienced
journalists, Canadian Healthcare Technology is a source of information
for decision-makers in hospitals, continuing care facilities and home
care organizations. It breaks the news about important projects and
technologies, and provides healthcare executives and senior managers
with an excellent source of information for improving the delivery of
healthcare, evaluating their own projects and comparing their IT
performance with others. The magazine also offers analysis and opinion
from healthcare authorities and technological pundits.
Along with the news and opinion columns, each issue contains an in-depth
Feature Report, consisting of several articles on a particular topic.
The articles examine how hospitals and other healthcare providers are
implementing new technologies, and how the solutions have affected their
organizations from both a clinical and business point of view.
Additionally, a shorter feature section, the Focus Report, evaluates
trends and developments. Each year, in the June/July issue, we include a
directory of leading suppliers of computerized products and services to
the healthcare community.
| Month |
Feature
Report |
Focus
Report |
Editorial
Deadline |
Ad
Closing |
Materials
Due |
|
Feb. |
Medical
Imaging |
Emergency
Services |
Dec. 1,
2009 |
Jan. 5,
2010 |
Jan. 14,
2010 |
| March |
Wireless/
Mobile
LTC/
Continuing
Care
(new feature) |
Dictation/
Transcription |
Jan.
5,
2010 |
Feb.
2,
2010 |
Feb.
11,
2010 |
| April |
EHR Trends |
Medication
Management |
Feb.
2,
2010 |
Mar.
2,
2010 |
Mar.
11,
2010 |
| May |
Surgical
Systems
LTC/
Continuing
Care
(new feature) |
Document
Management |
Mar.
2,
2010 |
April
6,
2010 |
April 15,
2010 |
| June/July |
I.T. Resource
Guide |
Performance
Management |
May
4,
2010 |
June
1,
2010 |
June 10,
2010 |
| Sept. |
Integration
Issues
LTC/
Continuing
Care
(new feature) |
Laboratory
Automation |
July
6,
2010 |
Aug.
3,
2010 |
Aug.
12,
2010 |
| Oct. |
Telemedicine |
Security |
Aug.
3,
2010 |
Sept.
7,
2010 |
Sept.
16,
2010 |
| Nov./Dec. |
Hospitals of
the Future
LTC/
Continuing
Care
(new feature) |
Clinical
Decision
Support |
Sept.
7,
2010 |
Oct.
5,
2010 |
Oct.
14,
2010 |

Circulation
Canadian Healthcare Technology is the countrys
top-rated* magazine specializing in the coverage of IT in the hospital
sector. Published 8 times in 2010, Canadian Healthcare Technology is
mailed directly to 8,500 executives and senior managers in hospitals,
nursing homes and home-care organizations across Canada.
The core of Canadian Healthcare Technologys readers are hospital
executives and managers. They include:
CEOs, presidents and VPs
CIOs and IT directors
Medical directors
Radiology directors
Finance chiefs
Nursing directors
Laboratory managers
Pharmacy managers
OR and ER directors
Health record managers
Human resource managers
Supply chain managers
The magazine is also mailed to care directors and executives in:
Nursing homes
Community care centers
Home care organizations
Major healthcare associations
Government health ministries
University health departments
Pharmaceutical manufacturers
I.T. and telecom vendors
Bonus distribution has been arranged for major
Canadian conferences and trade shows, including the annual e-Health
conference and the Ontario Hospital Association Convention.
* 85% of respondents rated Canadian Healthcare
Technology as the most useful publication in Canada for healthcare IT in
a 2008 readership survery of healthcare executives.

Unit Sizes and Rates
Tabloid page
Trim size: 10 1/2" x 13 1/4"
(Live area: 9 1/2" x 12 1/4") |
1x |
4x |
8x |
| Black & white |
$ 3,995 |
$ 3,695 |
$ 3,495 |
| Black + 1 colour |
$ 4,595 |
$ 4,295 |
$ 4,095 |
| Four colour |
$ 5,195 |
$ 4,895 |
$ 4,695 |
| Bleed available at no extra charge
to bleed: 10
7/8" x 13 5/8" |
Half tabloid page
(9 1/2" x 6") |
1x |
4x |
8x |
| Black & white |
$ 2,395 |
$ 2,195 |
$ 1,995 |
| Black + 1 colour |
$ 2,995 |
$ 2,795 |
$ 2,595 |
| Four colour |
$ 4,195 |
$ 3,995 |
$ 3,795 |
Quarter tabloid page
(7" x 4" or 4 5/8" x 6") |
1x |
4x |
8x |
| Black & white |
$ 1,495 |
$ 1,295 |
$ 1,095 |
| Black + 1 colour |
$ 2,095 |
$ 1,895 |
$ 1,695 |
| Four colour |
$ 2,695 |
$ 2,495 |
$ 2,295 |
Tabloid page spread
Trim size: 21" x
13 1/4"
(Live area: 20" x 12 1/4") |
1x |
4x |
8x |
| Black & white |
$ 7,195 |
$ 6,895 |
$ 6,595 |
| Black + 1 colour |
$ 7,795 |
$ 7,495 |
$ 7,195 |
| Four colour |
$ 8,395 |
$ 8,095 |
$ 7,795 |
| Bleed available at no extra charge
to bleed: 21
3/8" x 13 5/8" |
Magazine page
(7" x 10") |
1x |
4x |
8x |
| Black & white |
$ 2,795 |
$ 2,595 |
$ 2,395 |
| Black + 1 colour |
$ 3,395 |
$ 3,195 |
$ 2,995 |
| Four colour |
$ 3,995 |
$ 3,795 |
$ 3,595 |
Half magazine page
(7" x 5") |
1x |
4x |
8x |
| Black & white |
$ 1,695 |
$ 1,395 |
$ 1,095 |
| Black + 1 colour |
$ 2,295 |
$ 1,995 |
$ 1,695 |
| Four colour |
$ 2,895 |
$ 2,595 |
$ 2,295 |
Third magazine page
(2 1/4" x 10" or 4 5/8" x 5") |
1x |
4x |
8x |
| Black & white |
$ 1,295 |
$ 1,095 |
$ 895 |
| Black + 1 colour |
$ 1,895 |
$ 1,695 |
$ 1,495 |
| Four colour |
$ 2,495 |
$ 2,295 |
$ 2,095 |
Quarter magazine page
(4 5/8" x 3 3/4" or 2 1/4" x 7 3/4") |
1x |
4x |
8x |
| Black & white |
$ 995 |
$ 895 |
$ 795 |
| Black + 1 colour |
$ 1,595 |
$ 1,495 |
$ 1,395 |
| Four colour |
$ 2,195 |
$ 2,095 |
$ 1,995 |
Magazine page spread
(15" x 10") |
1x |
4x |
8x |
| Black & white |
$ 4,995 |
$ 4,695 |
$ 4,395 |
| Black + 1 colour |
$ 5,595 |
$ 5,295 |
$ 4,995 |
| Four colour |
$ 6,195 |
$ 5,895 |
$ 5,595 |
Special positions tabloid pages only
(Includes 4 colour process) |
4x |
8x |
| Outside back cover |
|
$ 5,995 |
$ 5,495 |
| Inside back cover |
|
$ 5,695 |
$ 5,195 |
| Page 3 |
|
$ 5,795 |
$ 5,295 |
Inserts/Business reply cards: Information
and rates on request.
Agency commission: 15% to properly accredited advertising agencies.

Mechanical Requirements
Digital material: PDF/X1a files. Colour should be CMYK only.
Pictures should be high-resolution (minimum 300 dpi recommended). Supply
a colour proof with digital material.
Line screen/density: 133-line screen is recommended for best
reproduction. The total screen percentage of all screens used in a
single advertisement, when added up, should not exceed 280%. Maximum
highlight dot is 85%. Minimum highlight dot is 5%.
Colour: True PMS inks are not available. PMS matched colours
are created from process inks. Publisher does not guarantee exact PMS
colour reproduction.
Publisher assumes no responsibility for poor reproduction of
advertisements with screen values higher than those recommended.
Publisher does not guarantee colour reproduction of ads for which colour
proofs were not struck directly from materials supplied. Publisher
assumes no responsibility for reproduction quality of material received
after materials deadline.
Formats and sizes
Printing method: Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 10 1/2 x 13 1/4
Type page: 9 1/2 x 12 1/4 (4 columns)
Live area: keep 1/2 from trim on full pages only
Tab page bleed: 10 7/8 x 13 5/8
Tab page spread bleed: 21 3/8 x 13 5/8
Magazine page spread: 15 x 10
Column widths: 1 column = 2 1/4 , 2 columns = 4 5/8, 3
columns = 7, 4 columns = 9 1/2"
Shipping instructions
All materials should be sent to:
Canadian Healthcare Technology
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com

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