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2014 Rate Card and Editorial Planner

 

 

  COMPLETE 2014 RATE CARD AS A PDF FILE
 

 


PUBLISHING SCHEDULE
CIRCULATION
UNIT SIZES AND RATES
MECHANICAL REQUIREMENTS
ELECTRONIC ADVERTISING
 
WHITE PAPERS
 

 

2014 Print Publishing Schedule

Written and edited by a team of experienced journalists, Canadian Healthcare Technology is a source of information for decision-makers in hospitals, continuing care facilities and home care organizations. It breaks the news about important projects and technologies, and provides healthcare executives and senior managers with an excellent source of information for improving the delivery of healthcare, evaluating their own projects and comparing their IT performance with others. The magazine also offers analysis and opinion from healthcare authorities and technological pundits.

Along with the news and opinion columns, each issue contains an in-depth Feature Report, consisting of several articles on a particular topic. The articles examine how hospitals and other healthcare providers are implementing new technologies, and how the solutions have affected their organizations from both a clinical and business point of view. Additionally, a shorter feature section, the Focus Report, evaluates trends and developments. Each year, in the June/July issue, we include a directory of leading suppliers of computerized products and services to the healthcare community.

Month Feature
Report
Focus
Report
Editorial
Deadline
Ad
Closing
Materials
Due
Feb. Medical
Imaging
Security Dec. 3,
2013
Jan. 7,
2014
Jan. 16,
2014
March Surgical
Systems
Lab
Automation
Jan. 7,
2014
Feb. 4,
2014
Feb. 13,
2014
April Wireless/
Mobile
Medication
Management
Feb. 4,
2014
Mar. 4,
2014
Mar. 13,
2014
May EHR Trends Document
Management
Mar. 4,
2014
April 1,
2014
April 10,
2014
June/July I.T. Resource
Guide
Performance/
Quality
May 6,
2014
June 3,
2014
June 12,
2014
Sept. Integration
Issues
Dictation/
Transcription
July 2,
2014
Aug. 5,
2014
Aug. 14,
2014
Oct. Telemedicine Lean in
Healthcare
Aug. 5,
2014
Sept. 2,
2014
Sept. 11,
2014
Nov./Dec. Top Hospitals Decision
Support
Sept. 2,
2014
Oct. 7,
2014
Oct. 16,
2014

 

Circulation

Canadian Healthcare Technology is the country’s top-rated* magazine specializing in the coverage of IT in the hospital sector. Published 8 times in 2014, Canadian Healthcare Technology is mailed directly to 8,400 recipients in hospitals, nursing homes and home-care organizations across Canada.**

The core of Canadian Healthcare Technology’s readers are hospital executives and managers. They include:

• CEOs, presidents and VPs
• CIOs and IT directors
• Medical directors
• Radiology directors
• Finance chiefs
• Nursing directors
• Laboratory managers
• Pharmacy managers
• OR and ER directors
• Health record managers
• Human resource managers
• Supply chain managers

The magazine is also mailed to care directors and executives in:

• Nursing homes
• Community care centers
• Home care organizations
• Major healthcare associations
• Government health ministries
• University health departments
• Pharmaceutical manufacturers
• I.T. and telecom vendors

Bonus distribution has been arranged for major Canadian conferences and trade shows, including the annual e-Health conference and the OHA HealthAchieve convention.

* 85% of respondents cited Canadian Healthcare Technology as the most useful publication in Canada for healthcare IT in a May 2008 readership survery of hospital executives.
** CCAB circulation statement for six month period ended March 31, 2012.

 

Unit Sizes and Rates

Tabloid page
Trim size: 10
1/2" x 13 1/4"
(Live area: 9 1/2" x 12 1/4")
1x 4x 8x
Black & white $ 3,995 $ 3,695 $ 3,495
Black + 1 colour $ 4,595 $ 4,295 $ 4,095
Four colour $ 5,195 $ 4,895 $ 4,695
Bleed available at no extra charge – to bleed: 10 7/8" x 13 5/8"

Half tabloid page
(9 1/2" x 6")
1x 4x 8x
Black & white $ 2,395 $ 2,195 $ 1,995
Black + 1 colour $ 2,995 $ 2,795 $ 2,595
Four colour $ 4,195 $ 3,995 $ 3,795

Quarter tabloid page
(7" x 4" or 4 5/8" x 6")
1x 4x 8x
Black & white $ 1,495 $ 1,295 $ 1,095
Black + 1 colour $ 2,095 $ 1,895 $ 1,695
Four colour $ 2,695 $ 2,495 $ 2,295

Tabloid page spread
Trim size: 21" x 13 1/4"
(Live area: 20" x 12 1/4")
1x 4x 8x
Black & white $ 7,195 $ 6,895 $ 6,595
Black + 1 colour $ 7,795 $ 7,495 $ 7,195
Four colour $ 8,395 $ 8,095 $ 7,795
Bleed available at no extra charge – to bleed: 21 3/8" x 13 5/8"

Magazine page
(7" x 10")
1x 4x 8x
Black & white $ 2,795 $ 2,595 $ 2,395
Black + 1 colour $ 3,395 $ 3,195 $ 2,995
Four colour $ 3,995 $ 3,795 $ 3,595

Half magazine page
(7" x 5")
1x 4x 8x
Black & white $ 1,695 $ 1,395 $ 1,095
Black + 1 colour $ 2,295 $ 1,995 $ 1,695
Four colour $ 2,895 $ 2,595 $ 2,295

Third magazine page
(2 1/4" x 10" or 4 5/8" x 5")
1x 4x 8x
Black & white $ 1,295 $ 1,095 $ 895
Black + 1 colour $ 1,895 $ 1,695 $ 1,495
Four colour $ 2,495 $ 2,295 $ 2,095

Quarter magazine page
(4 5/8" x 3 3/4" or 2 1/4" x 7 3/4")
1x 4x 8x
Black & white $ 995 $ 895 $ 795
Black + 1 colour $ 1,595 $ 1,495 $ 1,395
Four colour $ 2,195 $ 2,095 $ 1,995

Magazine page spread
(15" x 10")
1x 4x 8x
Black & white $ 4,995 $ 4,695 $ 4,395
Black + 1 colour $ 5,595 $ 5,295 $ 4,995
Four colour $ 6,195 $ 5,895 $ 5,595

Special positions tabloid pages only
(Includes 4 colour process)
4x 8x
Outside back cover $ 5,995 $ 5,495
Inside back cover $ 5,695 $ 5,195
Page 3 $ 5,795 $ 5,295

Inserts/Business reply cards: Information and rates on request.
Agency commission: 15% to properly accredited advertising agencies.

 

Mechanical Requirements

Digital material: PDF/X1a files. Colour should be CMYK only. Pictures should be high-resolution (minimum 300 dpi recommended). Supply a colour proof with digital material.

Line screen/density: 133-line screen is recommended for best reproduction. The total screen percentage of all screens used in a single advertisement, when added up, should not exceed 280%. Maximum highlight dot is 85%. Minimum highlight dot is 5%.

Colour: True PMS inks are not available. PMS matched colours are created from process inks. Publisher does not guarantee exact PMS colour reproduction.

Publisher assumes no responsibility for poor reproduction of advertisements with screen values higher than those recommended. Publisher does not guarantee colour reproduction of ads for which colour proofs were not struck directly from materials supplied. Publisher assumes no responsibility for reproduction quality of material received after materials deadline.

Formats and sizes
Printing method:
Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 10 1/2” x 13 1/4”
Type page: 9 1/2” x 12 1/4” (4 columns)
Live area: keep 1/2” from trim on full pages only
Tab page bleed: 10 7/8” x 13 5/8”
Tab page spread bleed: 21 3/8” x 13 5/8”
Magazine page spread: 15” x 10”
Column widths: 1 column = 2 1/4 “, 2 columns = 4 5/8”, 3 columns = 7”, 4 columns = 9 1/2"

Shipping instructions
All materials should be sent to:
Canadian Healthcare Technology
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com

 

Canadian Healthcare Technology's White Papers are sent out once a month, via e-mail addresses, to over 8,000 senior managers and executives in Canadian hospitals and health regions. The monthly blast contains summaries of White Papers issued by various organizations, providing cutting-edge information about topics of interest to healthcare decision-makers. Readers can click on a hot link to reach the full White Paper, which will be hosted on the Canadian Healthcare Technology web site.

Pricing:


One month 3 months 6 months One year
$800 $700/month $600/month $500/month

 

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