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2008 RATE CARD AND EDITORIAL PLANNER
COMPLETE 2008 RATE CARD AS A PDF
CIRCULATION
PUBLISHING SCHEDULE
RATES
MECHANICAL REQUIREMENTS
ELECTRONIC
ADVERTISING
CIRCULATION
Now in its fourth year, Technology
for Doctors is a quarterly magazine aimed at physicians who are
computerizing their practices. The magazine currently reaches over
11,000 primary care physicians and specialists across Canada. They
include GPs and specialists working in small practices and large
clinics.
Increasingly, Canadian physicians are implementing technology to improve
patient care and workflow in their offices. Due to the complex issues
involved when planning and installing I.T., doctors are seeking
high-quality sources of information to help make the jump into
computerized medicine. Technology for Doctors has quickly become the
must read source of news and information about computerizing the
physician practice.
Technology for Doctors is positioned as a lively and practical source of
information for physicians. It delivers news and analytical articles
about:
The business case for investing
in computers and clinical software solutions.
Networks with patients, hospitals, pharmacies.
Political developments such as the Ontario.MD program in Ontario,
and the Physician Office Systems Project (POSP) in Alberta.
Case studies how doctors have implemented IT, including lessons to
be learned.
New ways in which physicians and patients are using information
technology solutions.
Decision support systems, including medication-checking systems, both
handheld and web-based.
E-learning and CME;
Chronic disease management programs that make use of computerized
networks.
Privacy of personal and medical information.
Practical advice on computer and telephony solutions.
IT trends new and useful technologies and products.
Technology for Doctors is written and edited by an experienced team of
journalists, academics and physicians. The group is headed by Jerry
Zeidenberg, Pub-lisher of Canadian Healthcare Technology magazine, which
has provided news and analysis of developments in Canadas healthcare
I.T. sector for over a decade. Moreover, Technology for Doctors is
edited by Issie Rabinovitch, PhD, a highly regarded writer and
commentator on I.T. issues in Canada.
The advisory panel includes: Dr. Alan Brookstone; Dr. Michelle Greiver;
Dr. Karim Keshavjee; Dr. David Koff; and Dr. David Zitner.
2008 PUBLISHING SCHEDULE
| Issue Date |
Editorial Deadline |
Ad Closing |
Materials Due |
| January 2008 |
Nov.
1, 2007 |
Dec.
4, 2007 |
Dec. 13,
2007 |
| April 2008 |
Feb.
1, 2008 |
Mar.
11, 2008 |
Mar.
20, 2008
|
| July
2008 |
May
1, 2008 |
June
10, 2008 |
June
19, 2008
|
| October
2008 |
Aug.
1, 2008 |
Sept. 9, 2008 |
Sept.
18 , 2008 |
Feature Coverage: January I.T.
Resource Guide; April Practice Management Systems; July Chronic
Disease Management Tools; October Care-giver Networks.
RATES
Magazine page
|
1x |
4x |
| Black & white |
$ 2,495 |
$ 2,295 |
| Black + 1 colour |
$ 2,995 |
$ 2,795 |
| Four colour |
$ 3,495 |
$ 3,295 |
Half
magazine page
|
1x |
4x |
| Black & white |
$ 1,995 |
$ 1,795 |
| Black + 1 colour |
$ 2,295 |
$ 2,095 |
| Four colour |
$ 2,695 |
$ 2,495 |
Third magazine page
|
1x |
4x |
| Black & white |
$ 1,795 |
$ 1,595 |
| Black + 1 colour |
$ 2,095 |
$ 1,895 |
| Four colour |
$ 2,395 |
$ 2,195 |
Quarter magazine
page
|
1x |
4x |
| Black & white |
$ 1,595 |
$ 1,395 |
| Black + 1 colour |
$ 1,895 |
$ 1,695 |
| Four colour |
$ 2,095 |
$ 1,895 |
| Magazine page spread
|
1x |
4x |
| Black & white |
$ 3,895 |
$ 3,395 |
| Black + 1 colour |
$ 4,695 |
$ 4,195 |
| Four colour |
$ 5,195 |
$ 4,695 |
Special positions Full
pages only
(Includes 4 colour process) |
1x |
4x |
| Outside back cover |
$ 3,995 |
$ 3,695 |
| Inside back cover |
$ 3,795 |
$ 3,495 |
| Inside front cover |
$ 3,795 |
$ 3,495 |
Agency commission: 15% to properly
accredited advertising agencies.
Contact: Jerry Zeidenberg, Publisher
Tel: 905-709-2330 Fax: 905-709-2258
MECHANICAL REQUIREMENTS
Digital material: PDF/X1a files. Colour should
be CMYK only. Pictures should be high-resolution (minimum 300 dpi
recommended). Supply a colour proof with digital material.
Line
screen/film density: 133-line screen is recommended for best
reproduction. The total screen percentage of all screens used in a
single advertisement, when added up, should not exceed 280%. Maximum
highlight dot is 85%. Minimum highlight dot is 5%.
Colour: True PMS inks are not available. PMS
matched colours are created from process inks. Publisher does not
guarantee exact PMS colour reproduction.
Publisher assumes no responsibility for poor
reproduction of advertisements with screen values higher than those
recommended. Publisher does not guarantee colour reproduction of ads for
which colour proofs were not struck directly from materials supplied.
Publisher assumes no responsibility for reproduction quality of material
received after materials deadline.
Formats and sizes
Printing method: Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 8 1/8" Χ 10 7/8"
Type page: 7" Χ 10" (3 columns)
Live area: keep 3/8 from trim on full pages only
Full page bleed: 8 3/8" Χ 11 1/8"
Full page spread bleed: 16 1/2" Χ 11 1/8"
Shipping instructions
All materials should be sent to:
Technology for Doctors
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com
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