New CEO appointed at Ross Memorial Hospital

LINDSAY, Ont. — Ross Memorial Hospital’s board of directors has approved the appointment of Veronica Nelson (pictured) as the hospital’s next president and CEO. Veronica will begin in the role on September 8, 2025.

Currently the president and CEO of Haliburton Highlands Health Services (HHHS), Veronica will be rejoining Ross Memorial Hospital (RMH) after departing in June 2023 for that HHHS position on an interim basis before officially taking over in December 2023.

“Ross Memorial Hospital holds a special place in my heart, and I am immensely proud to serve as its next president and CEO. I’ve seen firsthand how talented, compassionate, and dedicated to providing exceptional care the team members within the organization are. I look forward to bringing leadership that maximizes those traits to deliver on the promise of a better healthcare experience and remain the trusted hospital our community relies on,” said Nelson.

Veronica started her career at RMH 25 years ago as a medical radiation technologist and worked her way up to being the director of diagnostic imaging.

She had also been a project manager, interim president and CEO, helped lead the development of the local Ontario Health Team, and most recently served as vice president and chief operating officer.

Throughout it all, she has made many lasting connections with RMH team members and provided mentorship and support, specifically in the diagnostic imaging department.

Veronica will be taking over from current RMH president and CEO Kelly Isfan, who will be retiring on August 29, 2025.