Advertise
2020 Print Publishing Schedule
Written and edited by a team of experienced journalists, Canadian Healthcare Technology is a source of information for decision-makers in hospitals, continuing care facilities and home care organizations. It breaks the news about important projects and technologies, and provides healthcare executives and senior managers with an excellent source of information for improving the delivery of healthcare, evaluating their own projects and comparing their IT performance with others. The magazine also offers analysis and opinion from healthcare authorities and technological pundits.
Along with the news and opinion columns, each issue contains an in-depth Feature Report, consisting of several articles on a particular topic. The articles examine how hospitals and other healthcare providers are implementing new technologies, and how the solutions have affected their organizations from both a clinical and business point of view. Additionally, a shorter feature section, the Focus Report, evaluates trends and developments. Each year, in the June/July issue, we include a directory of leading suppliers of computerized products and services to the healthcare community.
| Month | Feature Report | Focus Report | Editorial Deadline | Ad Closing | Materials Due |
|---|---|---|---|---|---|
| Feb. | Medical Imaging | Interoperability | Dec. 3, 2019 | Jan. 7, 2020 | Jan. 16, 2020 |
| March | Analytics/AI | Surgical Systems | Jan. 7, 2020 | Feb. 4, 2020 | Feb. 13, 2020 |
| April | Mobile Solutions | Medication Management | Feb. 4, 2020 | Mar. 3, 2020 | Mar. 12, 2020 |
| May* | EHR Trends | Precision Medicine | Mar. 3, 2020 | Apr. 7, 2020 | April 16, 2020 |
| June/July | I.T. Resource Guide | Start-ups | May 5, 2020 | June 2, 2020 | June 11, 2020 |
| Sept. | LTC & Continuing Care | Cardiology | July 7, 2020 | Aug. 4, 2020 | Aug. 13, 2020 |
| Oct. | Telemedicine | Apps for Healthcare | Aug. 4, 2020 | Sep. 1, 2020 | Sept. 10, 2020 |
| Nov./Dec. | A.I. & Machine Learning | Physician I.T. | Sept. 1, 2020 | Oct. 6, 2020 | Oct. 15, 2020 |
*Bonus distribution at eHealth 2020, Toronto
Canadian Healthcare Technology specializes in the coverage of IT in the hospital sector. Published 8 times in 2020, Canadian Healthcare Technology is mailed directly to 5,000 recipients in hospitals, nursing homes and home-care organizations across Canada. It is also sent electronically to 7,000+ opt-in readers across the country.
The core of Canadian Healthcare Technology’s readers are hospital executives and managers. They include:
• CEOs, presidents and VPs
• CIOs and IT directors
• Medical directors
• Radiology directors
• Finance chiefs
• Nursing directors
• Laboratory managers
• Pharmacy managers
• OR and ER directors
• Health record managers
• Human resource managers
• Supply chain managers
The magazine is also mailed to care directors and executives in:
• Nursing homes
• Community care centers
• Home care organizations
• Major healthcare associations
• Government health ministries
• University health departments
• I.T. and telecom vendors
Bonus distribution has been arranged for major Canadian conferences and trade shows, including the annual e-Health conference.
Tabloid Page
| Trim size: 10 1/2″ x 13 1/4″ (Live area: 9 1/2″ x 12 1/4″) |
1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 3,995 | $ 3,695 | $ 3,495 |
| Black + 1 colour | $ 4,595 | $ 4,295 | $ 4,095 |
| Four colour | $ 4,995 | $ 4,795 | $ 4,595 |
Bleed available at no extra charge – to bleed: 10 7/8″ x 13 5/8″
Half Tabloid Page
| (9 1/2″ x 6″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 2,395 | $ 2,195 | $ 1,995 |
| Black + 1 colour | $ 2,995 | $ 2,795 | $ 2,595 |
| Four colour | $ 4,195 | $ 3,995 | $ 3,795 |
Quarter Tabloid Page
| (7″ x 4″ or 4 5/8″ x 6″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 1,495 | $ 1,295 | $ 1,095 |
| Black & 1 colour | $ 2,095 | $ 1,895 | $ 1,695 |
| Four colour | $ 2,695 | $ 2,495 | $ 2,295 |
Tabloid Page Spread
| Trim size: 21″ x 13 1/4″ (Live area: 20″ x 12 1/4″) |
1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 7,195 | $ 6,895 | $ 6,595 |
| Black + 1 colour | $ 7,795 | $ 7,495 | $ 7,195 |
| Four colour | $ 8,395 | $ 8,095 | $ 7,795 |
Bleed available at no extra charge – to bleed: 21 3/8″ x 13 5/8″
Magazine Page
| (7″ x 10″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 2,795 | $ 2,595 | $ 2,395 |
| Black + 1 colour | $ 3,395 | $ 3,195 | $ 2,995 |
| Four colour | $ 3,995 | $ 3,795 | $ 3,595 |
Half Magazine Page
| (7″ x 5″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 1,695 | $ 1,395 | $ 1,095 |
| Black + 1 colour | $ 2,295 | $ 1,995 | $ 1,695 |
| Four colour | $ 2,995 | $ 2,595 | $ 2,295 |
Third Magazine Page
| (2 1/4″ x 10″ or 4 5/8″ x 5″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 1,295 | $ 1,095 | $ 895 |
| Black + 1 colour | $ 1,895 | $ 1,695 | $ 1,495 |
| Four colour | $ 2,495 | $ 2,295 | $ 2,095 |
Quarter Magazine Page
| (4 5/8″ x 3 3/4″ or 2 1/4″ x 7 3/4″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 995 | $ 895 | $ 795 |
| Black + 1 colour | $ 1,595 | $ 1,495 | $ 1,395 |
| Four colour | $ 2,195 | $ 2,095 | $ 1,995 |
Magazine Page Spread
| (15″ x 10″) | 1x | 4x | 8x |
|---|---|---|---|
| Black & white | $ 4,995 | $ 4,695 | $ 4,395 |
| Black + 1 colour | $ 5,595 | $ 5,295 | $ 4,995 |
| Four colour | $ 6,195 | $ 5,895 | $ 5,595 |
Special Positions — Tabloid Pages Only
| (Includes 4 colour process) | 4x | 8x |
|---|---|---|
| Outside back cover | $ 5,995 | $ 5,495 |
| Inside back cover | $ 5,695 | $ 5,195 |
| Page 3 | $ 5,795 | $ 5,295 |
Inserts/Business reply cards: Information and rates on request.
Agency commission: 15% to properly accredited advertising agencies.
Digital material: PDF/X1a files. Colour should be CMYK only. Pictures should be high-resolution (minimum 300 dpi recommended). Supply a colour proof with digital material.
Line screen/density: 133-line screen is recommended for best reproduction. The total screen percentage of all screens used in a single advertisement, when added up, should not exceed 280%. Maximum highlight dot is 85%. Minimum highlight dot is 5%.
Colour: True PMS inks are not available. PMS matched colours are created from process inks. Publisher does not guarantee exact PMS colour reproduction.
Publisher assumes no responsibility for poor reproduction of advertisements with screen values higher than those recommended. Publisher does not guarantee colour reproduction of ads for which colour proofs were not struck directly from materials supplied. Publisher assumes no responsibility for reproduction quality of material received after materials deadline.
Formats and sizes
Printing method: Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 10 1/2” x 13 1/4”
Type page: 9 1/2” x 12 1/4” (4 columns)
Live area: keep 1/2” from trim on full pages only
Tab page bleed: 10 7/8” x 13 5/8”
Tab page spread bleed: 21 3/8” x 13 5/8”
Magazine page spread: 15” x 10”
Column widths: 1 column = 2 1/4 “, 2 columns = 4 5/8”, 3 columns = 7”, 4 columns = 9 1/2″
Shipping instructions
All materials should be sent to:
Canadian Healthcare Technology
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com
Banner ads on the Canadian Healthcare Technology website
10,000 to 15,000 unique visitors a month, with approximately 17,000 page views.
Top Banner: 1400 × 150 pixels
$ 995/month (net), minimum 3 month commitment. Format: gif
Horizontal Banner: 850 × 150 pixels
$ 895/month (net), minimum 3 month commitment. Format: gif
Vertical Banner: 200 × 400 pixels
$ 695/month (net), minimum 3 month commitment. Format: gif
Rectangular units on our e-newsletter
Two blasts each month reaching 6,000 senior managers and executives in health regions, hospitals and government health ministries across Canada.
Size: 180 × 150 pixels
$ 995/month (net), minimum 3 month commitment. Format: gif
2020 e-newsletter issue dates
| January 9 & 23 February 6 & 20 March 5 & 19 |
April 9, 16, 23, 30 May 7, 14, 21, 28 June 4, 11, 18, 25 |
July 9, 16, 23, 30 August 6, 13, 20, 27 September 3, 10, 17, 24 |
October 8, 15, 22, 29 November 5, 12, 19, 26 December 3, 10, 17, 23 |
Dedicated e-blasts
Sent to Canadian Healthcare Technology’s list of 7,000+ senior managers or executives in hospitals and health regions:
| e-Messenger list | One blast | 2 blasts |
| $ 2,500 | $ 4,500 |
Canadian Healthcare Technology’s White Papers are sent out once a month, via e-mail addresses, to over 6,000 senior managers and executives in Canadian hospitals and health regions. The monthly blast contains summaries and links to White Papers issued by various organizations, providing cutting-edge information about topics of interest to healthcare decision-makers.
Pricing
| One month | 3 months | 6 months | One year |
|---|---|---|---|
| $995 | $895/month | $795/month | $695/month |