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2017 Rate Card and Editorial Planner

PUBLISHING SCHEDULE

2017 Print Publishing Schedule

Written and edited by a team of experienced journalists, Canadian Healthcare Technology is a source of information for decision-makers in hospitals, continuing care facilities and home care organizations. It breaks the news about important projects and technologies, and provides healthcare executives and senior managers with an excellent source of information for improving the delivery of healthcare, evaluating their own projects and comparing their IT performance with others. The magazine also offers analysis and opinion from healthcare authorities and technological pundits.

Along with the news and opinion columns, each issue contains an in-depth Feature Report, consisting of several articles on a particular topic. The articles examine how hospitals and other healthcare providers are implementing new technologies, and how the solutions have affected their organizations from both a clinical and business point of view. Additionally, a shorter feature section, the Focus Report, evaluates trends and developments. Each year, in the June/July issue, we include a directory of leading suppliers of computerized products and services to the healthcare community.

Month Feature Report Focus Report Editorial Deadline Ad Closing Materials Due
Feb. Medical Imaging Education Dec. 6, 2016 Jan. 10, 2017 Jan. 19, 2017
March Surgical Systems Social Media Jan. 10, 2017 Feb. 7, 2017 Feb. 16, 2017
April Wireless/Mobile Medication Management Feb. 7, 2017 Mar. 7, 2017 Mar. 16, 2017
May EHR Trends Performance/Quality Mar. 7, 2017 April 4, 2017 April 13, 2017
June/July I.T. Resource Guide Document Management May 2, 2017 June 6, 2017 June 15, 2017
Sept. Integration Issues Security/Privacy July 4, 2017 Aug. 1, 2017 Aug. 10, 2017
Oct. Telemedicine Apps for Healthcare Aug. 1, 2017 Sept. 5, 2017 Sept. 14, 2017
Nov./Dec. Top Hospitals ClinicalDecision Support Sept. 5, 2017 Oct. 3, 2017 Oct. 12, 2017

CIRCULATION

Canadian Healthcare Technology is a top-rated magazine specializing in the coverage of IT in the hospital sector. Published 8 times in 2017, Canadian Healthcare Technology is mailed directly to 8,000 recipients in hospitals, nursing homes and home-care organizations across Canada.

The core of Canadian Healthcare Technology’s readers are hospital executives and managers. They include:

• CEOs, presidents and VPs
• CIOs and IT directors
• Medical directors
• Radiology directors
• Finance chiefs
• Nursing directors
• Laboratory managers
• Pharmacy managers
• OR and ER directors
• Health record managers
• Human resource managers
• Supply chain managers

The magazine is also mailed to care directors and executives in:

• Nursing homes
• Community care centers
• Home care organizations
• Major healthcare associations
• Government health ministries
• University health departments
• Pharmaceutical manufacturers
• I.T. and telecom vendors

Bonus distribution has been arranged for major Canadian conferences and trade shows, including the annual e-Health conference and the OHA HealthAchieve convention.

UNIT SIZES AND RATES

Unit Sizes and Rates

Tabloid page
Trim size: 10 1/2″ x 13 1/4″
(Live area: 9 1/2″ x 12 1/4″)
1x 4x 8x
Black & white $ 3,995 $ 3,695 $ 3,495
Black + 1 colour $ 4,595 $ 4,295 $ 4,095
Four colour $ 5,195 $ 4,895 $ 4,695

Bleed available at no extra charge – to bleed: 10 7/8″ x 13 5/8″


Half tabloid page
(9 1/2″ x 6″)
1x 4x 8x
Black & white $ 2,395 $ 2,195 $ 1,995
Black + 1 colour $ 2,995 $ 2,795 $ 2,595
Four colour $ 4,195 $ 3,995 $ 3,795

Quarter tabloid page
(7″ x 4″ or 4 5/8″ x 6″)
1x 4x 8x
Black & white $ 1,495 $ 1,295 $ 1,095
Black + 1 colour $ 2,095 $ 1,895 $ 1,695
Four colour $ 2,695 $ 2,495 $ 2,295

Tabloid page spread
Trim size: 21″ x 13 1/4″
(Live area: 20″ x 12 1/4″)
1x 4x 8x
Black & white $ 7,195 $ 6,895 $ 6,595
Black + 1 colour $ 7,795 $ 7,495 $ 7,195
Four colour $ 8,395 $ 8,095 $ 7,795

Bleed available at no extra charge – to bleed: 21 3/8″ x 13 5/8″


Magazine page
(7″ x 10″)
1x 4x 8x
Black & white $ 2,795 $ 2,595 $ 2,395
Black + 1 colour $ 3,395 $ 3,195 $ 2,995
Four colour $ 3,995 $ 3,795 $ 3,595

Half magazine page
(7″ x 5″)
1x 4x 8x
Black & white $ 1,695 $ 1,395 $ 1,095
Black + 1 colour $ 2,295 $ 1,995 $ 1,695
Four colour $ 2,995 $ 2,595 $ 2,295

Third magazine page
(2 1/4″ x 10″ or 4 5/8″ x 5″)
1x 4x 8x
Black & white $ 1,295 $ 1,095 $ 895
Black + 1 colour $ 1,895 $ 1,695 $ 1,495
Four colour $ 2,495 $ 2,295 $ 2,095

Quarter magazine page
(4 5/8″ x 3 3/4″ or 2 1/4″ x 7 3/4″)
1x 4x 8x
Black & white $ 995 $ 895 $ 795
Black + 1 colour $ 1,595 $ 1,495 $ 1,395
Four colour $ 2,195 $ 2,095 $ 1,995

Magazine page spread
(15″ x 10″)
1x 4x 8x
Black & white $ 4,995 $ 4,695 $ 4,395
Black + 1 colour $ 5,595 $ 5,295 $ 4,995
Four colour $ 6,195 $ 5,895 $ 5,595

Special positions — tabloid pages only
(Includes 4 colour process)
4x 8x
Outside back cover $ 5,995 $ 5,495
Inside back cover $ 5,695 $ 5,195
Page 3 $ 5,795 $ 5,295

Inserts/Business reply cards: Information and rates on request.
Agency commission: 15% to properly accredited advertising agencies.

MECHANICAL REQUIREMENTS

Digital material: PDF/X1a files. Colour should be CMYK only. Pictures should be high-resolution (minimum 300 dpi recommended). Supply a colour proof with digital material.

Line screen/density: 133-line screen is recommended for best reproduction. The total screen percentage of all screens used in a single advertisement, when added up, should not exceed 280%. Maximum highlight dot is 85%. Minimum highlight dot is 5%.

Colour: True PMS inks are not available. PMS matched colours are created from process inks. Publisher does not guarantee exact PMS colour reproduction.

Publisher assumes no responsibility for poor reproduction of advertisements with screen values higher than those recommended. Publisher does not guarantee colour reproduction of ads for which colour proofs were not struck directly from materials supplied. Publisher assumes no responsibility for reproduction quality of material received after materials deadline.

Formats and sizes
Printing method: 
Web-fed offset on coated stock.
Binding method: Saddle stitched.
Trim size: 10 1/2” x 13 1/4”
Type page: 9 1/2” x 12 1/4” (4 columns)
Live area: keep 1/2” from trim on full pages only
Tab page bleed: 10 7/8” x 13 5/8”
Tab page spread bleed: 21 3/8” x 13 5/8”
Magazine page spread: 15” x 10”
Column widths: 1 column = 2 1/4 “, 2 columns = 4 5/8”, 3 columns = 7”, 4 columns = 9 1/2″

Shipping instructions
All materials should be sent to:
Canadian Healthcare Technology
1118 Centre Street, Suite 207
Thornhill, Ontario, Canada L4J 7R9
Telephone: (905) 709-2330
Fax: (905) 709-2258
Internet: www.canhealth.com

WHITE PAPERS

Canadian Healthcare Technology’s White Papers are sent out once a month, via e-mail addresses, to over 8,000 senior managers and executives in Canadian hospitals and health regions. The monthly blast contains summaries and links to White Papers issued by various organizations, providing cutting-edge information about topics of interest to healthcare decision-makers.

Pricing:


One month 3 months 6 months One year
$800 $700/month $600/month $500/month

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