OLTCA announces Corporate Alliance Partnership

TORONTO – The Ontario Long Term Care Association (OLTCA) has introduced a Corporate Alliance Partnership (CAP) to provide companies with greater opportunities to partner with OLTCA throughout the year and to participate in events with member homes.

OLTCA members include more than 440 long term care homes and 250 companies (commercial members) that provide services to long term care homes and seniors.

“Long-term care homes rely on the services and support of hundreds of businesses and organizations,” says OLTCA CEO Candace Chartier (pictured). “Through the CAP program, we are helping to make industry partners a larger part of the discussions about challenges and solutions in long term care.”

A Platinum program was launched, limited to three industry partners. These places were filled quickly by:

• Centric Health (www.centrichealth.ca)
• Cardinal Health Canada (www.cardinal.com)
• SCA Canada (www.tena.ca)

These members will work closely with OLTCA in the planning and delivery of member programs and signature events.

Mitchell Sinclair, Vice-President, National Sales, Continuing Care at Cardinal Health Canada, said: “Cardinal Health Canada is committed to expanding its relationship with OLTCA and with all of its member long-term care facilities in Ontario. We want to ensure that all residents of the various homes benefit from our newly formed partnership. Our participation in the OLTCA Corporate Alliance Partnership gives us exciting opportunities to do just that.”

David Cutler, President and Chief Executive Officer, Centric Health, noted: “Centric Health is delighted to announce our Corporate Alliance Partnership with OLTCA. Over the past several years, Centric Health has proudly delivered a comprehensive range of care services and programs to partners at over 300 LTC homes in Ontario. While we have long been a strong supporter of OLTCA through our commercial membership and sponsorships, the Corporate Alliance Partnership allows us to further align with OLTCA to advance our common strategic priorities of ensuring seniors receive the highest quality care and advocating for fair, innovative funding models.”

For her part, Angela Douglas, Marketing Director, Personal Care, SCA, said: “SCA’s partnership with OLTCA is important as we both strive towards increased awareness and improvements in the management of incontinence across Ontario. It is important for us to stay close to those that provide care to the elderly, but also to organizations that make it their goal to leverage awareness and spearhead change in the understanding and management of incontinence. As a long-term supporter of the OLTCA, we recognize the value that this organization brings to the industry and we look forward to a continued long term partnership based primarily on the common goal of improving the quality of life for those living with incontinence.”

The Ontario Long Term Care Association (OLTCA) is Canada’s largest long term care association representing charitable, not-for-profit, private, and municipal long term care operators. The Association’s 440 member homes are funded and regulated by the Ontario Ministry of Health and Long-Term Care. OLTCA members provide care, accommodation, and services to approximately 70,000 seniors annually.