Guy Lafleur supports cancer care at CHUM
March 10, 2021
MONTREAL – The Fondation du CHUM and its ambassador Guy Lafleur (pictured) are proud to announce a new fundraising campaign for cancer research, named “Face Off Against Cancer With Guy Lafleur”. By donating a weekly amount to the Guy Lafleur Fund for 10 weeks, donors will have the opportunity to chat live – on an exclusive Facebook group – with hockey personalities.
The campaign stems from Mr. Lafleur’s deep desire to team up with the public to make a difference and give hope to all those who, like him, are or will be facing this serious health problem.
“Being a patient at the CHUM allows me to see how the quality of care and cutting-edge treatments provided by the CHUM’s team of professionals make all the difference. We’re in good hands. That’s why I’m taking action today to support cancer research and team up with the CHUM, just as I’ve done in hockey throughout my career,” said Guy Lafleur.
In Canada, over 220 persons die each day from cancer; in 2020, according to the Canadian Cancer Society, more than 83,000 persons died from cancer across the country.
“At the CHUM, close to 9,000 people are treated for cancer every year. To change these figures, 125 doctors and researchers work on cancer research at the CHUM. But a revolution is underway with the arrival of artificial intelligence to detect cancer earlier, better predict and personalize treatments,” said Dr. Simon Turcotte, surgical oncologist and cancer immunotherapy researcher at the CHUM.
This campaign aims to create an exclusive community of hockey enthusiasts, The Flower Team, who will join Guy Lafleur in supporting his cause: cancer research. For 10 weeks, weekly live meetings will take place, during which hockey personalities such as Raymond Bourque and Martin Brodeur will take turns sharing anecdotes about their journey in the face of adversity.
The Flower Team will provide access to inspiring stories demonstrating that in life, as on the ice, you have to be resilient. A private Facebook group will broadcast these 20-minute live stories every Sunday at 4:00 p.m. until May 16, 2021.
The Fondation du CHUM is proud to announce that it has set up a fundraising council headed by Serge Savard and Allan Walsh as co-chairs. This council will be an essential lever in promoting the fundraising campaign in communities throughout Quebec and elsewhere.
About the Fondation du CHUM
The Fondation du CHUM’s mission is to provide the CHUM with a complementary source of funding. In this way, it contributes to making the CHUM an international reference in healthcare, teaching, research and health promotion. The Fondation du CHUM acts as a catalyst and driving force in the realization of the CHUM’s mission through a multitude of initiatives, fundraising activities (direct mailings, solicitations of individual donors, private foundations and businesses) and its major fundraising campaign. It also organizes fundraising activities for which it is now renowned, and is self-financing thanks to revenues from its various complementary initiatives, including the Clinique Santé-voyage. Please visit www.fondationduchum.com.