Lululemon partners with supercluster on wellness

VANCOUVER – In partnership with lululemon, Wysdom.AI, Queen’s University, Microsoft and Mitacs, Canada’s Digital Technology Supercluster is proud to announce the launch of Wellbeing.ai, a collaborative project focused on developing a new approach for personalized health and wellbeing.

The $20-million project will develop a digital wellbeing platform for people to better understand their physical health and mental fitness through interactions with virtual agents.

“As we move out of the pandemic, it’s more important than ever to put the wellbeing of Canadians front and centre,” said Judith Law (pictured), CEO of Anxiety Canada. “It’s incredibly encouraging to see such a significant investment and collaboration dedicated to providing Canadians with the resources and support they need to effectively manage their increasing stress and anxiety.”

The Supercluster provided the framework for collaboration and co-investment that made the project possible. “This is a great example of bringing together Canada’s globally leading capabilities in digital innovation and artificial intelligence with a homegrown global technical apparel brand to create game-changing approaches to health and wellbeing,” said Supercluster CEO Sue Paish. “When we all have the tools, resources and agency to be well, we can realize our full potential and contribute to a brighter future.”

As the lead private-sector partner for a project that has the potential to be scaled globally, lululemon is providing the data, tools and resources to further its organizational goal of providing 10 million people with access to wellbeing tools by 2025. The company will be the first commercial business to leverage the technology as it works to achieve its Impact Agenda goals.

“We are excited to participate in this innovative partnership with the federal government, the Supercluster, and our other project partners to develop tools and resources that can democratize wellbeing and make it available to more people,” said Calvin McDonald, CEO of lululemon. “Our Futures Innovation team will work side-by-side with our partners to develop and refine how companies like ours can best serve our guests and the communities we serve through dynamic and empathetic virtual wellbeing tools.”

Based on Wysdom.AI’s conversational AI-optimization technology, proof-of-concept Wellbeing.ai virtual agents will be tested by project partners in late 2022.

“The main challenge with virtual wellbeing lies in collecting the data needed to build a digital brain that provides insights and can better understand individualized human interactions and interactions with our environment,” said Jeff Brunet, founder and president of Wysdom.AI.

“While physical inputs like weight, activity, heart rate and hours of sleep are well defined and easily measured, the inputs underlying emotional and social wellbeing need to be defined, measured and integrated into a holistic and personalized digital experience.”

Microsoft’s key role in the project is to lead the development of a responsible AI ethical framework that includes principles on equity, diversity and inclusion. Throughout the project, recommendations from its ethics advisors will be implemented to ensure gender and diversity benefits are realized by Wellbeing users.

Smith School of Business at Queen’s University will train the AI leaders of the future through access to industry funding and applied work on the Wellbeing.ai project, which is also being supported by the Mitacs nonprofit national research and training organization.