Withings expands in Canada with advanced scale

ISSY-LES-MOULINEAUX, France – Withings, a world leader in connected health devices and the inventor of the first connected smart scale, announces its latest innovation available in Canada: Body Segment. Said to be the most advanced scale ever in Canada, Body Segment will help increase muscle mass faster, achieve fitness goals, monitor cardiovascular health, track metabolism, and evaluate the natural protective function of the skin.

Withings said the device helps users in several ways:

• Increase muscle mass: Body Segment users can precisely measure fat and muscle mass in 3 key areas: legs, torso, and arms, in addition to an overall view. This deeper health analysis can inform users of potential risks associated with localized fat and precisely locates muscle imbalances in each body segment to accelerate fitness progress.
• The segmental body composition technology allows a level of precision previously only seen in sports labs to be monitored in the home. It is made possible thanks to a unique retractable handle form factor, embedding electrodes to launch a Bioelectrical Impedance Analysis with multiple frequencies (BIA).
• Achieve fitness goals faster: Experience high-weight precision with our patented Withings Precision Technology. Fueled by enhanced algorithms to ensure consistent weight measurements up to 50g / 0.1 lb, Body Segment is calibrated for weigh-ins that are centrally positioned to guarantee an indisputable result and support users in reaching their goals faster.
• Identify changes in cardiovascular health: Body Segment can estimate arterial age, offering a clearer picture of the heart by measuring the speed at which waves generated by the heartbeat move along the arteries. Following this assessment of heart health may help estimate whether the user has good cardiovascular health or if there is an increased risk of developing cardiovascular disease at an older age.
• Estimate visceral fat: Body Segment calculates the amount of fat stored around the organs, a crucial health parameter that can be associated with higher blood pressure, cardiovascular disease, or asthma. Following this key measurement may help to choose a balanced diet and keep moving to reduce waist circumference.
• Track heart rate at every weigh-in: Body Segment can measure standing heart rate, a strong indicator of overall fitness.
• Boost metabolism: estimate the daily energy the body needs to get guided in making more personalized and efficient nutrition/fitness choices. Following metabolism is essential to achieve sustainable weight loss and is key to improving chances of long-term success by preserving or accelerating it as much as possible.
• Evaluate the natural protective function of the skin: Body Segment assesses sweat gland activity in the feet. Due to its antimicrobial properties, sweat acts as a chemical defense system against bacteria, viruses, and fungi. Expressed as an EDA score (electrodermal activity score), the scale keeps track of this parameter.
• Effortless data sync: With Wi-Fi technology, enjoy the magic of instant synchronization. Your health data are effortlessly synced straight to your phone after each weigh-in.
• Multi-lifestyle Modes: Athlete, Pregnancy, Baby, and the all-new Eyes Closed Mode. Experience a special motivational journey, redefining how you interact with your health data away from the smart scale screen. Your unique needs are precisely catered for.
• Ultra-readable screen: Body Segment boasts a 3.2″ ultra-readable color screen, ensuring crystal-clear visibility for breakthrough measurements, motivational messages, weather reports, previous day’s step counts, and air quality information.
• Up to one year of battery life: a powerful and hassle-free check-up experience with the simplicity of our rechargeable battery using a USB-C cable.

Withings Body Segment is available in black and priced at $499.99 CAD with a three-month subscription to Withings+. It is available starting now from www.withings.com, BestBuy Canada, and Amazon.ca. It becomes the Withings’ flagship smart scale and joins the Withings Body Smart priced at $149.99 CAD Body Comp priced at $249.99 CAD in the company’s lineup. All three smart scales are currently available in all Best Buy stores across Canada.

About Withings
Withings created the first smart scale in 2009 and has been the pioneer in connected health ever since. Its clinically validated and multi-award-winning range is used by millions worldwide and includes smart scales, hybrid watches, blood pressure monitors, sleep analyzers, and more. The team of engineers, data scientists, and healthcare professionals at Withings work alongside clinical experts to make it possible to take medical-grade measurements at home. Withings was the first to bring measurements for pulse wave velocity and electrodermal activity into the home – finding ever more precise ways to measure our health. Withings Health Solutions, its dedicated division serving healthcare professionals across chronic disease prevention and management, remote patient monitoring, clinical research, and more, helps bridge the gap between patients and their care teams.