AGE-WELL announces new Agetech competition

TORONTO – AGE-WELL has launched the 2025 AGE-WELL National Impact Challenge: Implementing Change, a national pitch competition that spotlights innovators with technology-based solutions designed to support healthy aging.

This year’s challenge spotlights Canadian startups and small and medium-sized enterprises (SMEs) whose AgeTech innovations are ready for real-world implementation.

Whether you’re actively partnering with an organization that serves older adults and/or caregivers, or selling directly to older adults – with a strong plan for adoption, this is your chance to showcase how your solution can make a difference in the lives of older adult and/or caregivers.

Selected finalists will pitch live before a panel of expert judges at the AGE-WELL 10th Annual Conference, with a chance to win at least $20,000 along with various in-kind prizes, gain access to the AGE-WELL Innovation Studio, and receive resources to help drive real-world implementation.

“Implementation is where impact truly begins,” said Bridgette Murphy (pictured), acting CEO of AGE-WELL, Canada’s technology and aging network. “This year’s AGE-WELL National Impact Challenge is focused on advancing AgeTech innovations that are ready for real-world implementation – solutions with the potential to transform homes, communities and care settings.”

Applicants are asked to submit an online form and a 2-minute video pitch by August 14, 2025 at 11:59 pm EST. For applicants implementing their solution, you should be involved in a partnership that places you at Stage 2 through 4 of AGE-WELL’s Implementation Journey Map. At the time of a finalist pitch, project activities must still be ongoing and/or in an active scale up phase together with your adoption partner.

To apply or find out more about the 2025 AGE-WELL National Impact Challenge: Implementing Change, please visit the competition main page.

For a decade, AGE-WELL has served as a catalyst for technological innovation that advances Canada’s AgeTech sector and empowers older adults to live healthy, independent and engaged lives.

AGE-WELL thanks the generous sponsors of this year’s 2025 National Impact Challenge: Implementing Change: the Ontario Brain Institute (OBI) and SE Health.

About AGE-WELL:
AGE-WELL is Canada’s Technology and Aging Network. As a dynamic pan-Canadian network with global reach, AGE-WELL has mobilized a vast community of researchers, older adults, caregivers, partner organizations and future leaders to accelerate the delivery of technology-based solutions that make a meaningful difference in the lives of older Canadians and their caregivers. AGE-WELL serves as a catalyst for technological innovation that supports healthy aging while driving Canada’s growing AgeTech sector. AGE-WELL’s groundbreaking programs are funded by the Government of Canada through Innovation, Science and Economic Development Canada, Health Canada, and the Canadian Institutes of Health Research. Discover how AGE-WELL is changing the future of aging at: https://agewell-nce.ca.